Amazon Orange colour (#FF9900)
Amazon Orange is medium an orange with hex code #FF9900, the primary brand colour as commonly published in the brand’s guidelines. In RGB it is 255, 153, 0; in HSL 36°, 100%, 50%. Use the tool to explore shades and harmonies.
How to use the Amazon Orange colour
- The colour is pre-filled; click Explore to see all formats, shades and harmonies.
- Edit the value to try a variation.
- Copy the code you need.
Amazon Orange in every format
| Format | Value |
|---|---|
| HEX | #FF9900 |
| RGB | rgb(255, 153, 0) |
| RGB (0–1) | 1.000, 0.600, 0.000 |
| HSL | hsl(36, 100%, 50%) |
| CMYK (approx.) | 0%, 40%, 100%, 0% |
Shades and tints of Amazon Orange
Same hue and saturation, lightness from 90% to 10%:
#ffebcc | #ffd699 | #ffc266 | #ffad33 | #ff9900 | #cc7a00 | #995c00 | #663d00 | #331f00 |
Colours that go with Amazon Orange
| Harmony | Colours | |
|---|---|---|
| Complementary | #0066ff | |
| Triadic | #00ff99 | #9900ff |
| Analogous | #e5ff00 | #ff1900 |
Similar named colours
The closest CSS named colours by RGB distance, useful when you need a keyword instead of a hex code or want a near match:
| Colour | HEX | Difference |
|---|---|---|
| orange | #ffa500 | very close |
| darkorange | #ff8c00 | very close |
| goldenrod | #daa520 | close |
| gold | #ffd700 | close |
| chocolate | #d2691e | close |
Accessibility
Contrast ratio of Amazon Orange against white is 2.14:1 (fails WCAG AA for normal text) and against black 9.81:1 (passes). Use black or very dark text on a Amazon Orange background rather than white.
Brand colours are the commonly published primary values and may be updated by the brand; check the official brand guidelines before print use. Trademarks belong to their owners.
Frequently asked questions
What is the hex code for Amazon Orange?
#FF9900.
What is Amazon Orange in RGB?
rgb(255, 153, 0).
What colour is complementary to Amazon Orange?
#0066ff, directly opposite on the colour wheel.
Privacy
This tool runs entirely inside your browser using WebAssembly and the Canvas/File APIs. Your files are never uploaded to ToolFlint or any third party; you can verify this in your browser's network tab or by switching to airplane mode after the page loads. Read how we process files.
Last updated 2026-09-23.