Instagram Pink colour (#E1306C)
Instagram Pink is medium a pink/magenta with hex code #E1306C, the primary brand colour as commonly published in the brand’s guidelines. In RGB it is 225, 48, 108; in HSL 340°, 75%, 54%. Use the tool to explore shades and harmonies.
How to use the Instagram Pink colour
- The colour is pre-filled; click Explore to see all formats, shades and harmonies.
- Edit the value to try a variation.
- Copy the code you need.
Instagram Pink in every format
| Format | Value |
|---|---|
| HEX | #E1306C |
| RGB | rgb(225, 48, 108) |
| RGB (0–1) | 0.882, 0.188, 0.424 |
| HSL | hsl(340, 75%, 54%) |
| CMYK (approx.) | 0%, 79%, 52%, 12% |
Shades and tints of Instagram Pink
Same hue and saturation, lightness from 90% to 10%:
#f9d2df | #f2a6bf | #ec799f | #e64c7f | #df2060 | #b3194c | #861339 | #590d26 | #2d0613 |
Colours that go with Instagram Pink
| Harmony | Colours | |
|---|---|---|
| Complementary | #32e2a7 | |
| Triadic | #6ce232 | #326ce2 |
| Analogous | #e24f32 | #e232c4 |
Similar named colours
The closest CSS named colours by RGB distance, useful when you need a keyword instead of a hex code or want a near match:
| Colour | HEX | Difference |
|---|---|---|
| mediumvioletred | #c71585 | close |
| indianred | #cd5c5c | close |
| crimson | #dc143c | close |
| deeppink | #ff1493 | close |
| tomato | #ff6347 | close |
Accessibility
Contrast ratio of Instagram Pink against white is 4.34:1 (fails WCAG AA for normal text) and against black 4.84:1 (passes). Use black or very dark text on a Instagram Pink background rather than white.
Brand colours are the commonly published primary values and may be updated by the brand; check the official brand guidelines before print use. Trademarks belong to their owners.
Frequently asked questions
What is the hex code for Instagram Pink?
#E1306C.
What is Instagram Pink in RGB?
rgb(225, 48, 108).
What colour is complementary to Instagram Pink?
#32e2a7, directly opposite on the colour wheel.
Privacy
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Last updated 2026-09-23.