Shopify Green colour (#96BF48)
Shopify Green is medium a green with hex code #96BF48, the primary brand colour as commonly published in the brand’s guidelines. In RGB it is 150, 191, 72; in HSL 81°, 48%, 52%. Use the tool to explore shades and harmonies.
How to use the Shopify Green colour
- The colour is pre-filled; click Explore to see all formats, shades and harmonies.
- Edit the value to try a variation.
- Copy the code you need.
Shopify Green in every format
| Format | Value |
|---|---|
| HEX | #96BF48 |
| RGB | rgb(150, 191, 72) |
| RGB (0–1) | 0.588, 0.749, 0.282 |
| HSL | hsl(81, 48%, 52%) |
| CMYK (approx.) | 21%, 0%, 62%, 25% |
Shades and tints of Shopify Green
Same hue and saturation, lightness from 90% to 10%:
#e9f2d9 | #d3e4b4 | #bed78e | #a8ca68 | #92bd42 | #759735 | #587128 | #3a4b1b | #1d260d |
Colours that go with Shopify Green
| Harmony | Colours | |
|---|---|---|
| Complementary | #734abf | |
| Triadic | #4a96bf | #bf4a96 |
| Analogous | #5bbf4a | #bfae4a |
Similar named colours
The closest CSS named colours by RGB distance, useful when you need a keyword instead of a hex code or want a near match:
| Colour | HEX | Difference |
|---|---|---|
| yellowgreen | #9acd32 | very close |
| darkkhaki | #bdb76b | close |
| darkseagreen | #8fbc8f | close |
| greenyellow | #adff2f | close |
| olivedrab | #6b8e23 | close |
Accessibility
Contrast ratio of Shopify Green against white is 2.13:1 (fails WCAG AA for normal text) and against black 9.84:1 (passes). Use black or very dark text on a Shopify Green background rather than white.
Brand colours are the commonly published primary values and may be updated by the brand; check the official brand guidelines before print use. Trademarks belong to their owners.
Frequently asked questions
What is the hex code for Shopify Green?
#96BF48.
What is Shopify Green in RGB?
rgb(150, 191, 72).
What colour is complementary to Shopify Green?
#734abf, directly opposite on the colour wheel.
Privacy
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Last updated 2026-09-23.