Social media image sizes (2026): 52 placements across 12 platforms
Every recommended image size in one table, checked against each platform's current guidance. Click "resize" next to any placement to open a free tool preset to those exact pixels; photos are scaled to fill and centre-cropped in your browser, never uploaded.
Instagram image sizes
Instagram crops anything outside its supported ratios and downsamples wide images to 1080 px, so uploading exactly 1080 px wide at the right ratio avoids blur and unexpected cropping. Portrait 4:5 posts take up the most feed space and are the current default for single images.
| Placement | Size (px) | Ratio | Notes | |
|---|---|---|---|---|
| square post | 1080 × 1080 | 1:1 | Classic square. Still the safest for carousels mixing photos and graphics. | resize |
| portrait post | 1080 × 1350 | 4:5 | Fills more of the feed; the default crop for single-image posts. | resize |
| landscape post | 1080 × 566 | 1.91:1 | Shows smallest in the feed; use only for wide scenes. | resize |
| story | 1080 × 1920 | 9:16 | Keep text 250 px away from top and bottom where the UI overlays sit. | resize |
| reel cover | 1080 × 1920 | 9:16 | The centre 1080 × 1350 area is what shows in the grid; keep the subject there. | resize |
| profile picture | 320 × 320 | 1:1 | Displayed as a circle; keep the face centred. Uploading 1080 × 1080 is fine. | resize |
Formats: JPG or PNG; Instagram re-encodes everything to JPG. Limit: 30 MB per image, 8 MB recommended.
Facebook image sizes
Facebook compresses images heavily. Uploading at its stated sizes, as JPG under 1 MB, produces less visible compression than larger files, because the platform then skips a resize pass. Cover photos are cropped differently on desktop and mobile, so keep the subject in the centre.
| Placement | Size (px) | Ratio | Notes | |
|---|---|---|---|---|
| feed post | 1200 × 630 | 1.91:1 | Matches the link-preview size, so one image works for both. | resize |
| square post | 1080 × 1080 | 1:1 | Performs well on mobile where the feed is narrow. | resize |
| cover photo | 820 × 312 | 2.63:1 | Desktop shows 820 × 312; phones crop to 640 × 360, so keep the middle 640 px important. | resize |
| profile picture | 170 × 170 | 1:1 | Upload at least 320 × 320 for retina screens. | resize |
| story | 1080 × 1920 | 9:16 | Same as Instagram stories; text-safe zone excludes top and bottom 250 px. | resize |
| event cover | 1920 × 1005 | 1.91:1 | Shown large on desktop; avoid small text. | resize |
Formats: JPG for photos, PNG for graphics with text (less compression on text edges). Limit: 15 MB per image (JPG); under 1 MB recommended.
YouTube image sizes
YouTube thumbnails are shown at anything from 168 px wide in suggested videos to full width on TV apps, so a 1280 × 720 image with large, high-contrast elements is the standard. Channel banners are cropped aggressively by device; only the central safe area is guaranteed to show everywhere.
| Placement | Size (px) | Ratio | Notes | |
|---|---|---|---|---|
| thumbnail | 1280 × 720 | 16:9 | Minimum width 640 px; must be 16:9 or it is letterboxed. | resize |
| channel banner | 2560 × 1440 | 16:9 | Safe area for text and logos is the central 1546 × 423 px. | resize |
| channel profile picture | 800 × 800 | 1:1 | Displayed as a 98 px circle in most places. | resize |
| Shorts thumbnail | 1080 × 1920 | 9:16 | Shorts use a frame from the video; this size is for custom vertical covers. | resize |
Formats: JPG, PNG, GIF or BMP for thumbnails; JPG or PNG for banners. Limit: Thumbnail 2 MB; banner 6 MB.
LinkedIn image sizes
LinkedIn is viewed mostly on desktop in a narrow feed column, so 1200 px wide images look sharp without being heavy. Personal banners and company banners have different sizes and different crops on mobile; the bottom-left of a personal banner is covered by the profile photo.
| Placement | Size (px) | Ratio | Notes | |
|---|---|---|---|---|
| post image | 1200 × 627 | 1.91:1 | Also the link-preview size for shared articles. | resize |
| square post | 1080 × 1080 | 1:1 | Takes more vertical feed space on mobile. | resize |
| personal profile banner | 1584 × 396 | 4:1 | The profile photo overlaps the bottom-left ~300 px; keep that area plain. | resize |
| company page banner | 1128 × 191 | 5.9:1 | Very wide and short; logos and short text only. | resize |
| profile picture | 400 × 400 | 1:1 | Displayed as a circle; face should fill about 60% of the frame. | resize |
| company logo | 300 × 300 | 1:1 | Shown at 100 × 100 in feeds; simple marks work best. | resize |
Formats: JPG or PNG. Limit: 8 MB for posts; banners 8 MB.
X (Twitter) image sizes
X shows single images at 16:9 in the timeline and crops others to that ratio in previews, so a 1600 × 900 image is displayed without cropping. Header images are cropped on mobile at the top and bottom; profile pictures are round.
| Placement | Size (px) | Ratio | Notes | |
|---|---|---|---|---|
| post image | 1600 × 900 | 16:9 | Displayed uncropped in the timeline at this ratio. | resize |
| header (banner) | 1500 × 500 | 3:1 | Mobile trims roughly 60 px top and bottom. | resize |
| profile picture | 400 × 400 | 1:1 | Cropped to a circle. | resize |
| link card | 1200 × 628 | 1.91:1 | For og:image / twitter:image on websites. | resize |
Formats: JPG, PNG or WebP; GIF up to 15 MB. Limit: 5 MB for photos on web.
TikTok image sizes
TikTok is a vertical, full-screen format. Covers and photo-mode posts use 1080 × 1920; the bottom ~30% and the right edge are covered by captions, buttons and the sound bar, so keep faces and text in the upper-middle area.
| Placement | Size (px) | Ratio | Notes | |
|---|---|---|---|---|
| video cover | 1080 × 1920 | 9:16 | Profile grid shows a centre crop at roughly 3:4; keep the key element central. | resize |
| photo post | 1080 × 1920 | 9:16 | Square 1080 × 1080 also works but shows with blurred bars. | resize |
| profile picture | 200 × 200 | 1:1 | Minimum 20 × 20; upload 400 × 400 for sharpness. | resize |
Formats: JPG or PNG for photo posts; covers are chosen from video frames or uploaded. Limit: Photo posts: 35 images per post.
Pinterest image sizes
Pinterest favours tall pins. A 2:3 ratio (1000 × 1500) shows fully in the grid; taller pins are cut off in the feed, and square or landscape pins occupy less space and get fewer saves. Text on the pin should be readable at the 236 px feed width.
| Placement | Size (px) | Ratio | Notes | |
|---|---|---|---|---|
| standard pin | 1000 × 1500 | 2:3 | The recommended ratio; nothing is cropped in the feed. | resize |
| square pin | 1000 × 1000 | 1:1 | Acceptable but shows smaller than 2:3 pins. | resize |
| idea pin page | 1080 × 1920 | 9:16 | Full-screen vertical format. | resize |
| profile cover | 800 × 450 | 16:9 | Shown at the top of your profile on desktop. | resize |
| board cover | 600 × 600 | 1:1 | Cropped square from the chosen pin. | resize |
Formats: JPG or PNG; PNG for pins with text. Limit: 20 MB.
WhatsApp image sizes
WhatsApp compresses photos sent normally to about 1600 px on the longer side and around 70% JPEG quality. Sending at that size already removes nothing extra. Profile pictures and status images have their own sizes; status is full-screen vertical.
| Placement | Size (px) | Ratio | Notes | |
|---|---|---|---|---|
| profile picture | 640 × 640 | 1:1 | Displayed as a circle; upload square. | resize |
| status image | 1080 × 1920 | 9:16 | Other ratios are shown with blurred bars. | resize |
| group icon | 640 × 640 | 1:1 | Same as the profile picture. | resize |
Formats: JPG; send as "document" to avoid recompression. Limit: 16 MB for media; 2 GB as document.
Etsy image sizes
Etsy listing photos are shown at 4:3 in search and zoomable on the listing page, so 2000 px wide keeps zoom sharp. The first image doubles as the thumbnail, cropped to 4:3 unless you adjust it. Shop banners come in two sizes depending on the layout.
| Placement | Size (px) | Ratio | Notes | |
|---|---|---|---|---|
| listing photo | 2000 × 1500 | 4:3 | Minimum 2000 px on the shortest side for zoom. | resize |
| big shop banner | 1600 × 400 | 4:1 | Small banner is 1200 × 160. | resize |
| shop icon | 500 × 500 | 1:1 | Displayed small; simple logos only. | resize |
Formats: JPG, PNG or GIF. Limit: 20 MB per image.
Amazon image sizes
Amazon requires the main product image on a pure white background, filling at least 85% of the frame, and at least 1000 px on the longest side so the zoom feature activates; 1600 px or larger is recommended. Images are displayed as squares, so a 2000 × 2000 file avoids letterboxing.
| Placement | Size (px) | Ratio | Notes | |
|---|---|---|---|---|
| product image | 2000 × 2000 | 1:1 | Main image must have a white (RGB 255,255,255) background. | resize |
| A+ content module | 970 × 600 | 1.62:1 | Standard image module width; other modules vary. | resize |
| store hero banner | 3000 × 600 | 5:1 | Cropped on mobile; keep text central. | resize |
Formats: JPG preferred; PNG, TIFF and GIF accepted. Limit: 10 MB; 10,000 px maximum side.
Shopify image sizes
Shopify accepts large images and generates responsive sizes, but themes display products as squares by default. Uploading 2048 × 2048 gives clean zoom without exceeding the 20 MB limit, and consistent ratios across products keep collection grids aligned.
| Placement | Size (px) | Ratio | Notes | |
|---|---|---|---|---|
| product image | 2048 × 2048 | 1:1 | Shopify recommends square images for consistent grids. | resize |
| collection image | 1024 × 1024 | 1:1 | Some themes crop collection images to 4:3 or 16:9. | resize |
| homepage hero banner | 1920 × 1080 | 16:9 | Most themes serve 1920 wide on desktop; 2560 for large screens. | resize |
| store logo | 500 × 200 | 5:2 | Upload a PNG with transparency; height under 250 px. | resize |
Formats: JPG for photos, PNG for transparent graphics, WebP supported. Limit: 20 MB and 20 megapixels per image.
websites & email image sizes
For websites the right size is the largest size the image is displayed at, times the device pixel ratio if you want retina sharpness. Oversized images are the most common cause of slow pages. Email clients cap width at about 600 px and often block images larger than a few hundred kilobytes.
| Placement | Size (px) | Ratio | Notes | |
|---|---|---|---|---|
| Open Graph image | 1200 × 630 | 1.91:1 | Used by Facebook, LinkedIn, Slack, WhatsApp link previews. | resize |
| full-width hero | 1920 × 1080 | 16:9 | Serve 2560 wide only for 4K displays. | resize |
| blog featured image | 1200 × 800 | 3:2 | Most themes display at 700–900 px; 1200 gives retina headroom. | resize |
| email header | 600 × 200 | 3:1 | Email layouts are 600 px wide; use 1200 × 400 for retina. | resize |
| favicon | 512 × 512 | 1:1 | Browsers scale this down; also provide 32 × 32 and 180 × 180 (Apple). | resize |
Formats: WebP for sites (fallback JPG/PNG), JPG or PNG for email. Limit: Aim for under 200 KB per web image and under 100 KB in email.
Why exact sizes matter
Every platform re-encodes uploads. When the image already matches the display size and ratio, the platform skips resizing and cropping, which is where most blur and unexpected framing comes from. Uploading much larger files does not improve quality; it only means the platform's compressor makes the decisions instead of you. The presets above produce the exact pixel dimensions; pair them with the compressor if a platform has a file-size cap.
How we keep this current
Sizes are taken from each platform's own help pages and creator documentation and reviewed when platforms announce changes. If you spot a mismatch, tell us; corrections are logged on the changelog.